Consulting  | Coaching  |  Research  |  Facilitation  |  Speaking

ALPHARD is a social design studio that specializes in coaching, consulting and research around anything relating to people, culture, behavior and emotional intelligence.

What unites the projects we take on is the desire to: understand and solve people-centered challenges, unlock human potential, and develop thriving communities and economies.

Our mission is to contribute to human capital, social and personal development worldwide, with a particular focus on the Middle East. We believe that unlocking the value of people and talent is key to ensuring organizations and societies are able to adapt, innovate, compete and thrive.

We're based in Bahrain but work in a digitally nomadic and networked way. Our growing network includes academics, designers, innovation experts, consulting firms, coaches, and data analytics experts from the GCC, Lebanon, Europe and US.

Our approach is multidisciplinary, and all our work is developed and delivered through a network of local, regional and international partnerships curated around each client’s needs.

We curate, design and deliver solutions in a variety of areas, including:

  • Wellbeing + emotional intelligence
  • Innovation + design thinking
  • Organizational culture
  • Intercultural dynamics
  • Social entrepreneurship
  • ...and more!

Our brand is inspired by the Islamic Golden Age in the 9th–13th centuries when the Middle East (and beyond) was culturally, economically, and scientifically flourishing.

The region played a significant role in the revival of Byzantine and European knowledge following its loss during the early medieval period. Scholars and polymaths from different parts of the world and different cultures were tasked with gathering the world's knowledge, translating it into Arabic and Persian, and advancing it further.


One of the few visible influences that remain from this period includes its discoveries in astronomy. A significant number of stars in the sky are officially referred to by their Arabic names, chosen by those who discovered them. This includes the star Alphard (pronounced: alfard), which means 'the solitary one' and is the brightest star in the constellation of Hydra. Alphard is a single giant star, cooler than the sun but larger and more luminous, and with no other bright stars near it. In Arabic Alphard also simply means ‘person’ or ‘individual’, which is what we’re all about.

Our logo was inspired by Islamic geometric patterns, another art form dating back to this period in history, when geometric patterns evolved in complexity and sophistication. Our logo is a modernized extract from a wider geometric pattern, representing the interrelatedness and interdependency between the one unit and the whole, between the individual and the collective. One cannot exist without the other.

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Contact: [email protected]

Photo credits: @hadyelcott, @naeemcoza